What is Online Marketing? The term online marketing is a collective name for all marketing practices that take place online (on the internet). These are activities in which you share a message about your brand, product or services via online channels. This message is shared in an effective, measurable way with potential customers. In online marketing you can think of the use of e-mail, social media, advertisements in the search results and improving the natural find ability in Google, Bing, Yahoo and other popular search engines. Online marketing is synonymous with internet marketing, digital marketing, web marketing, website marketing, e-marketing and growth hacking. Online marketing is often part of a growth hacking strategy, but it is actually more comprehensive. Read more about growth hacking here. The counterpart of online marketing is offline marketing ( traditional marketing ). By this we mean marketing services without the use of digital media, such as the internet. Some