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  You prefer to read... You need to start by analyzing the SERP to understand the difference between SEO and SEA (Search Engine Results Page). When an Internet user performs a search on a search engine (Google, but not only), he can access two types of results. At the top and bottom of the SERP, it will find paid ads - or sponsored links - which are marked with a small green logo marked "ad." On they will find various types of organic or natural results on the rest of the article (free ads). The natural results are the result of the ranking carried out by the secret algorithm of the search engines while the ads are the result of a game of auctions paid by advertisers. What is SEO? The SEO for search engine optimization, is a method of optimizing a website to allow it to be better referenced on a keyword or group of keywords given. This method therefore aims to improve the site so that it can best meet the requirements of search engine algorithms. A well referenced s

Are domain names really that important? When your website works well and you have an excellent business plan, people (if all goes well) should visit your website. Regardless of your domain name. However? A domain name is part of your site Not so fast. Your domain name is an important part of your website and therefore requires serious thinking and the necessary attention. On the internet, your domain name is your identity. A good name can help with your marketing activities and your brand awareness. To make it clearer for you, I will tell you below what a domain name can achieve for you and your company. Your domain name: ·          Is the first impression. People hear or see your domain name before they actually visit your website. ·        Increase your brand awareness. The correct name can ensure that customers do not forget your company. ·          Can help improve your search results. A domain name with the right keywords and one that is relevant to your company has l

Your website is so much more than your company's calling card nowadays. It is also the place where customers obtain information about your company and your products or services. Increasingly, it is also the place where customers can purchase those products or services. It is the place where marketing and sales can come together. That makes it all the more important that your website is well found via search engines.  1. Start keyword research and repeat it regularly The basis for the SEO of your website is keyword research. This way you know what important keywords are for your company. So always start with keyword research and repeat this regularly. Your customers may use different search terms to find your product, the competition may change or you may want to expand your services yourself. All good reasons to do regular keyword research. Read our step-by-step guide here for more information. 2. Use a tool to help you Help is not necessary for good on-page SEO, but it is