Are domain names really that important? When your website works well and you have an excellent business plan, people (if all goes well) should visit your website. Regardless of your domain name. However?
A domain
name is part of your site
Not so fast. Your domain name is
an important part of your website and therefore requires serious thinking and
the necessary attention. On the internet, your domain name is your identity. A
good name can help with your marketing activities and your brand awareness. To
make it clearer for you, I will tell you below what a domain name can achieve
for you and your company.
Your domain name:
·
Is the first impression. People hear or see your
domain name before they actually visit your website.
· Increase your brand awareness. The correct name
can ensure that customers do not forget your company.
·
Can help improve your search results. A domain
name with the right keywords and one that is relevant to your company has
long-term benefits.
5 tips
for a good domain name
When you choose a good domain
name, the above 3 (and more) benefits are within reach. Are you wondering how
to choose the right domain name? No worries. I will give you 5 tips for a good
domain name that you can remember if you are going to choose 1 for your
company.
1. Think
about the long term
Choosing a domain name is not
like casual dating. It's a stable marriage. That is, it is a long-term
investment that will always stay with you. In good times and bad. Therefore,
make sure you choose a name that not only sounds attractive, but also adds
value to your complete vision and future plans. Let's face it, getting rid of a
bad name will cost you years of hard work, money, brand awareness, and SEOrankings. In short: a bad name only brings inconveniences.
2. Choose
the correct domain extension
Beauty is in the details. While a
domain extension may seem like a small part of your business, it can make a
huge difference. Therefore, choose an extension that describes your field. For
example, are you active in technology or are you releasing a new app? Then the
.tech extension is the right choice. The .store extension is suitable for small
entrepreneurs and e-commerce companies. Are you starting with a personal brand
or a blog? Then go for the extension .website, .online, .blog.
The new domain extensions, provide
you with the following benefits:
·
short
·
easy to remember
·
cost effective
·
clearly
·
distinctive
·
suitable for marketing materials
3. Omit hyphens
and numbers
One of the goals of a good domain
name is to be easy to transfer. That way, people don't have to think about how
to pronounce or spell your domain name. To give you an example, it's not very
impressive when you have to include a hyphen in a conversation. "Hi, my
name is John and my domain is' john personal dash blog point site
(johnpersonal-blog.site)." That is not so easy and is certainly not
memorable. And those are 2 factors that you need to be successful online. So
one of the tips for a good domain name is: leave out hyphens and numbers in
your domain name.
4. Do
your research beforehand
Do your homework to make sure you
don't tip off on someone. When selecting a good domain name, make sure that you
do not use the name that is registered or patented by another company. It can
get you in serious legal trouble. But it can also cost you a lot of money,
peace of mind and domain name.
5. Make
your domain name accessible, not generic
Do you know what's better than a
generic domain name? A domain name that is creative and accessible! Remember
that your domain name is the foundation of your brand. Your visitors will find
and remember you faster.
A generic domain name mainly
consists of words that are not distinctive. However, an accessible domain name
is unique and memorable.
For example, if you start a
webshop with your homemade cookies, the domain name 'homebakery4you.com' will
not make your point so clear. 'Homecookies.store', on the other hand, does.
Namely, this name is unique and memorable as it is short, unique and easy to
remember.
Do you want to find a good domain
name? Then use tools that generate domain names, such as Instant Domain Search.
Or use Thesaurus to search for words that can lead to a suitable domain name.
Finally,
don't think too much
Many entrepreneurs get stuck when coming up with a good domain name because they are afraid of making the wrong choice. How do you avoid this? The best approach is to research and find ways that set you apart from your competition. There is plenty to think about after reading this article. My advice: don't rush too much, but don't delay finding a good domain name for too long either. Do you have any tips for a good domain name?
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