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  You would like to be better found in Google, but how do you actually do that? And how easy is that? In order to be found better, we need to understand Google both how it works and the way it ranks results. To improve a certain search result you have to deal with SEO, or Search Engine Optimization . 10 Tips for Better Search Results   1 - Use 1 topic per page Even if you forget all the tips mentioned here, try to remember this valuable tip: use 1 topic per page. This is probably one of the most important tips for getting to the top of search engines! Before you want to create a new web page, you should think carefully about the main topic in advance. What is the core of the page, what is the main search query, what are people looking for, what is a potential customer looking for? As soon as you know that, you should check if there is already a page on your website that deals with this subject! If so, in most cases it is more convenient to expand the existing pag...

  Online marketing is a constantly changing combination of techniques in the search engine. Over the past decade we have seen the growth of mobile marketing, video marketing and social media marketing. But there is a highly efficient marketing strategy that has been around for a long time and delivers better results, namely search engine optimization. Just like the marketing environment, search engine optimization is constantly changing. Is Search Engine Optimization Still Important? We will tell you more about it! The History of Search Engine Optimization In the 1990s, the first years of search engine optimization, the focus was mainly on keywords. They could improve the ranking and attract organic search traffic by putting as many keywords as possible on their website. 1996 saw the introduction of inbound links by a search engine called Backrub . The quality of inbound links from relevant sites became an important ranking factor. Backrub later became the well-known sear...