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  You prefer to read... You need to start by analyzing the SERP to understand the difference between SEO and SEA (Search Engine Results Page). When an Internet user performs a search on a search engine (Google, but not only), he can access two types of results. At the top and bottom of the SERP, it will find paid ads - or sponsored links - which are marked with a small green logo marked "ad." On they will find various types of organic or natural results on the rest of the article (free ads). The natural results are the result of the ranking carried out by the secret algorithm of the search engines while the ads are the result of a game of auctions paid by advertisers. What is SEO? The SEO for search engine optimization, is a method of optimizing a website to allow it to be better referenced on a keyword or group of keywords given. This method therefore aims to improve the site so that it can best meet the requirements of search engine algorithms. A well referenced s

Are domain names really that important? When your website works well and you have an excellent business plan, people (if all goes well) should visit your website. Regardless of your domain name. However? A domain name is part of your site Not so fast. Your domain name is an important part of your website and therefore requires serious thinking and the necessary attention. On the internet, your domain name is your identity. A good name can help with your marketing activities and your brand awareness. To make it clearer for you, I will tell you below what a domain name can achieve for you and your company. Your domain name: ·          Is the first impression. People hear or see your domain name before they actually visit your website. ·        Increase your brand awareness. The correct name can ensure that customers do not forget your company. ·          Can help improve your search results. A domain name with the right keywords and one that is relevant to your company has l

Your website is so much more than your company's calling card nowadays. It is also the place where customers obtain information about your company and your products or services. Increasingly, it is also the place where customers can purchase those products or services. It is the place where marketing and sales can come together. That makes it all the more important that your website is well found via search engines.  1. Start keyword research and repeat it regularly The basis for the SEO of your website is keyword research. This way you know what important keywords are for your company. So always start with keyword research and repeat this regularly. Your customers may use different search terms to find your product, the competition may change or you may want to expand your services yourself. All good reasons to do regular keyword research. Read our step-by-step guide here for more information. 2. Use a tool to help you Help is not necessary for good on-page SEO, but it is

If you have a weblog and want to attract more visitors, SEO is an interesting option. You make your blog easier for tourists and search engines to find with SEO - search engine optimization -. You find out the words people use to search in search engines and consciously write them in your pieces. You now offer exactly what people are looking for and you will surface faster in Google and other search engines. If you blog fanatically and do little with search engine optimization, you can make your weblog easier to find with these simple 7 tips 1. Use keywords If you know what people type in search engines, you can consciously apply these words to your blog. Via services such as the Google Keyword Tool and ubersuggest you can quickly find commonly used combinations. Ideally, for each relevant search term, you write a piece. Put the words in the title, introduction, Subheadings and incorporate them into image names and descriptions. Search engines read this. Many bloggers feel th

  When talking about search engineoptimization (SEO), most people think of using keywords. Even though this is only part of your SEO, it is the foundation for much of the content you give to your website. By identifying the right keywords and then processing them in the right places on your website, you ensure that Google places you on the first page of search results when that term is entered. Research shows that 40 percent of all internet users open the first result of the search engines. A quarter of all internet users only view the first 5 results and only 10 percent of internet users go to the second page of search results. So the goal is to get to the top 5 when someone enters a specific keyword. Use this guide from Ranking Masters and you can make a success of your own keyword research and website. Reading time 3 minutes. What are keywords? Keywords are words that an internet user types into a search engine and that you want to be found with. Search engines use certain pa

With cheap SEO higher in Google, is that possible? An SEO specialist or online marketing agency can easily cost hundreds to thousands of dollars. Cheap search engine optimization is especially interesting for start-up entrepreneurs and small businesses / websites. Tip: at the bottom of the article you can see how to keep SEO cheap. You need to know this about SEO Before you opt for cheap SEO, you must know what you are doing. SEO stands for search engine optimization or techniques to appear higher in Google or Bing . In fact, SEO is aimed at the largest search engine worldwide: Google. Various SEO techniques ensure that your website is found better. More than 200 factors determine whether a website is of good enough quality to be at the top of the search results. The SEO techniques can be divided into link building, content marketing and technical optimization. You can assume that a lot of work is required for this. This is cheap search engine optimization Search engine op

You want to know what can be done better within your site to achieve more sales, customers and visitors. Unfortunately, you currently do not have the means to hire an SEO party, you like to do it yourself or you are too cocky to let someone help you. However you turn or turn it: you want to get started yourself. And this article will help you with that, because in 11 simple steps I will show you how to do an SEO audit yourself. What is an SEO audit? The word audit means to check, check or verify. And with an SEO audit you do a kind of APK of your organic findability. So see it as a kind of diagnosis of your website / online presence with the aim of making it easier to find. Opinions about the content of an SEO audit are divided, but in my view the following parts certainly belong: ·          Technical check ·          On Page SEO check ·          Off Page SEO check ·          Competitive Analysis ·          Keyword Why is an SEO audit important? An SEO audit is im