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  Whether you want to become a graphic designer or need to hire a designer for your business, knowing the eight different types of graphic design has everything to gain. Graphic design and the different types of design The graphic design is a discipline that involves using a visual composition to solve a problem and express an idea using typography, images, colors and shapes. There isn't just one way to do this and that's why there are several types of design, each with its own unique attributes. Although they overlap, each type of graphic design calls for specific skills and techniques. There are many graphic designers who specialize in just one type of design. Others prefer to develop skills in several related fields. But because this industry is constantly evolving, graphic designers must be able to adapt and learn new techniques every day, so as to change or add specialty areas to their offering. 1. Visual identity The visual identity is the set of graphic eleme...

  The last ten years have been filled with emotions in the world of design! And since we've just entered a new decade, we've decided to take a little peek in the rearview mirror and take a closer look at the evolution of graphic design between 2010 and 2020. A busy decade It is December 31, 2009 and, as a graphic designer, you are responsible for welcoming brands into the next decade. You find yourself making predictions about what will happen in the 2010s (and you've probably drunk quite a bit of champagne already). You claim that overpriced smartphones are going to disappear, and even that all "physical" devices are going to disappear, and that everyone will be using holographic screens. Typography will no longer matter since binary language will be king. Also, design schools will no longer need to be since we will be able to download all knowledge directly into our brains, as in Matrix. And now that you're ten years older, you can't believe tha...

  Here are the skills to gain more customers in the year to come. Graphic design is an ever-changing industry and the road to professional advancement is not always easy. Sometimes you produce great work without being rewarded. This may be because, while you have powerful abilities in graphic design, you could neglect other areas on which employers depend. So what skills do graphic designers need to acquire in 2021? Collaboration is king Before taking a look at the key graphic design skills that will move you forward in 2021, it's important to mention the importance of developing collaborative skills. In the post-digital age, the complexity of projects, deadlines and the pace of innovation mean that you can only truly achieve excellence with an interdisciplinary team. Being able to collaborate with creative with different skills - under pressure and potentially in different time zones - is the one skill that will truly secure the future of your career. In this article,...

  A good portfolio is a real passport to a successful professional future. As a graphic designer , it's the visual representation of everything you've accomplished so far, and the symbol of where you hope to go next. In other words, your portfolio needs to be super great. For that, you must of course first know what to put and what not to put in your portfolio… Here are some tips to help you develop an excellent portfolio that will wow your clients. Integrate the right projects If you're wondering what to put in your portfolio, here's the only answer: your best projects. Make sure that each of the examples you put in your portfolio does justice to your talent and illustrates the extent of your skills. This means that if you are just starting your career, your portfolio will be short, but effective. A single page of great projects that you are proud of can be quite enough. Don't force your potential clients to flip countless pages just to find the right proje...

  Are you constantly torn between the desire to create and your interest in new technologies? Are you more of the type to take on several projects at once to stay motivated? The profession of designer could well be for you! First, here's a general description of the profession: A graphic designer uses their creativity, artistry, and technology knowledge to create text and images for a variety of clients, whether it's a simple logo or full brand identity. In this article, we explain what the profession of graphic designer consists of, how one manages to train, as well as the working conditions and the responsibilities associated with it. The tasks incumbent on the graphic designer What exactly does the job of a graphic designer consist of? The daily tasks of a graphic designer can vary significantly from one designer to another, as most of them have quite a bit of control over the type of project they choose to do (one of the advantages of the profession!), and therefor...