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The 4 most important benefits of SEO for your business

The 4 most important benefits of SEO for your business


As an entrepreneur you have probably already heard that you should do search engine optimization for your website. Why? Because this sends free visitors, aka potential customers, to your website every day. By means of Search Engine Optimization you can increase your turnover. This is not the only benefit. In this article, I'll explain the benefits of SEO and why you should include SEO (search engine optimization) as part of your marketing.

What exactly is search engine optimization?

Search engine optimization (SEO) is the optimization of your website for a search engine, such as Google. SEO is a form of online marketing and ensures high positions on search results that are related to your industry.

With a good strategy you can continue to attract (free) visitors to your website forever. SEO can be important for any kind of company: from a large web shop to a bakery around the corner.

What are the benefits of SEO?

·         Free relevant visitors and potential buyers

·         One-time investment of time or money will continue to deliver results for a long time

·         Your website is full of valuable information for your target audience

·         No restrictions like a budget

Difference SEO and SEA

Note, don't confuse SEO with SEA. SEA is advertising in search engines where you continue to pay per visitor to your website. In the image below you can see the difference: the top two results pay for the place. This can be seen from the term 'Advertisement' for the domain name.

The bottom two results are there for free because they are organically very easy to find. Having such a high position can therefore generate a lot of extra visitors and sales.

Now you may be wondering: as a small company, can I achieve a high position among all those large web shops? Yes, you can! The great thing about SEO is that small companies can rank in just as good a position as large multinationals.

Why can SEO also be important to my local business?

It is also possible to score higher locally in the search results. Google itself knows which search terms are meant for results from the neighborhood. Think of search terms such as 'baker' and 'butcher Nijmegen'.

When your company now appears at the top, chances are that this potential customer will visit your store. In this article I describe how to optimize your website for local SEO.

Search engine optimization is a long term strategy

Optimizing your website naturally takes time and energy, but it works for the long term. A high position can last for years and does not fall away overnight, perhaps one of the greatest benefits of SEO.

Doing SEO goes together with building your business. By doing this in the long term, the results will grow with the company. For this reason, it is also very difficult to be on the first page within a few weeks with keywords with a lot of competition.

What changes to my website with SEO?

In principle, no drastic changes need to be made to your website. With SEO you often add new content or improve the existing content (text and images). This way you can add a blog to your website or focus pages on the right keywords.

Make sure you have a good balance. You often see that texts are barely legible because they are full of keywords. When it does, it actually misses out on its purpose. Visitors drop out due to poor readability, which results in lower rankings.

SEO can also be technical, such as improving website speed or improving the code (readability). These improvements are not visible to visitors, but can generate more turnover. You may not have the knowledge for this yourself, you can always have this done.

Search engine optimization often also ensures that your website remains up to date and provides better information. This is not only better for the search engines, but also for your own customers. An advantage of SEO is that it actually results in double results, for one investment!

In this article, I'll explain what you can do to get higher in the search results.

The best time to start with SEO

If you invest in something, it is of course nice if you see immediate results. With search engine optimization this unfortunately takes a bit longer. Indexing new pages can take several days and reaching a high (er) position much longer.

The best time to start with SEO was 10 years ago. The second best moment is now. Take advantage of it and start; there is a good chance that you will achieve fantastic results in a few months. Schedule some time every week to work on your website. You really don't have time for this? Then I will gladly help you.

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