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  In SEO land there is a lot of talk about EAT. Google values ​​pages that contain expertise, have authority and can be trusted. EAT is not new. Since 2015, Google has already included this in their Quality Raters Guidelines. This is the handbook for Google's evaluators who assess the relevance and quality of search results. Why has EAT become such an important ranking factor and how is it applied in practice? What does the abbreviation EAT stand for? Since the beginning of search engine optimization, content and link building (authority) have been two of the three SEO pillars, in addition to technology. Google believes it is increasingly important that content is of high quality and that links are relevant and come from good quality websites. With EAT, which stands for Expertise, Authoritativeness and Trustworthiness, Google goes one step further. Google has indicated that EAT is one of the top three ratings for page quality. Google takes an extra critical look at the so-c...

  SEO is a well-known fact to most. But search engine optimization is no longer just a channel, SEO is essential in any online marketing strategy and has a lot of connection with other channels. In this blog we take you through the role SEO has in the customer journey and how it can collaborate with the other channels within your online marketing strategy. The online marketing landscape has changed a lot Online marketing has developed enormously over the past twodecades . SEO is one of the first disciplines picked up by companies and led to the start of the first online marketing agencies. Google Ads was added quickly and slowly the whole landscape has changed enormously and has become a lot more complex. We now count a multitude of channels, each with their own extensive options. Think of Google Ads, Facebook advertising, Instagram, but also e-mail, marketing automation and marketplaces. You can use each of these channels at different times in the customer journey, each with ...

Having a website is not easy. Getting your website high in the search engines is even more difficult! However, there are a lot of tools available online. In this blog I discuss the free Google Search Console tools. Google Search Console is a true goldmine for anyone with a website. But guess what? Most website owners do not know what Google Search Console is. What is Google Search Console? Google Search Console, formerly called Google Webmaster Tools, is one of the most unknown but powerful tools you can use to prepare your website for the search engines. Through this tool, Google communicates with webmasters and, in addition to some useful settings, helps them discover problems with their website. The great thing about this tool: it's free and super simple. So get started! 5 things you can arrange right away in Google Search Console You can arrange many things in the Search Console. Some things are easier than others. Here I discuss 5 things you can get started with right ...

As an entrepreneur you have probably already heard that you should do search engine optimization for your website. Why? Because this sends free visitors, aka potential customers, to your website every day. By means of Search Engine Optimization you can increase your turnover. This is not the only benefit. In this article, I'll explain the benefits of SEO and why you should include SEO (search engine optimization) as part of your marketing. What exactly is search engine optimization? Search engine optimization (SEO) is the optimization of your website for a search engine, such as Google. SEO is a form of online marketing and ensures high positions on search results that are related to your industry. With a good strategy you can continue to attract (free) visitors to your website forever. SEO can be important for any kind of company: from a large web shop to a bakery around the corner. What are the benefits of SEO? ·          Free relevant visitors ...